答案優(yōu)選

The course offers students a range of postgraduate opportunities based around core modules fundamental to understanding the application of marketing concepts and theories in a variety of business contexts.

Students can develop more specialist knowledge, understanding and skills by opting for specialist modules.

All students study a common core in the first semester. In the second semester you will study modules specific to your chosen award, which would include material on:

key influences on the global marketing management paradigm;information and research for international marketing,branding and brand strategies;on-line marketing in international markets;

international marketing strategy, planning and organisation.

有實(shí)習(xí)，叫Global Leaders Programme。

課本的話(huà)，建議你到校找學(xué)長(zhǎng)們買(mǎi)些二手書(shū)或者講義之類(lèi)。